The Full Story
The Full Story
About
Undercurrent is a multimedia music platform dedicated to exploring the artist beyond their craft. Reading between the lyrics is about the intimate relationship between the musician and their creation. Our hope is that everyone grows a deeper understanding and appreciation for their favorite musicians.
Mission
Undercurrent is on a mission to create a space for artists to be themselves, and for their fans to learn about them on a heart-to-heart level. We want to bridge the gap between the listener and the creator in an enjoyable, digestible, and most of all, authentic way.
Vision
Undercurrent wants music-lovers to be able to experience their favorite artists in an unprecedented way. In the future, there will be a clear appreciation for the creation of art -- music, that is. Society as a collective will one day read between the lyrics and see artists for who they are, not solely for what they create.